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Start your own beauty brand.

An all-in-one online course designed to help you launch a successful beauty or skincare business.
About Beauty School

The step-by-step blueprint for launching a successful beauty brand from scratch.

Whether you've been dreaming of starting your own business or already have an idea for a brand, Beauty School is the all-in-one online course designed to help you get from zero to launch. This course is taught by Ameann DeJohn, one of the leading beauty consultants in the industry today, who has helped brands launch into Sephora, Ulta, and Birchbox to become 7-figure businesses from scratch.
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What we'll cover

There's a lot to learn when you're just starting out and it's important to know where to focus, prioritize, and invest your budget. We provide a step-by-step framework so you can finally bring your idea to life without any overwhelm or confusion.

By the end of the course, you'll be able to:

  • Develop a formula and work with manufacturers to develop industry-leading products
  • Set up the foundation of your business from incorporation to trademarks, taxes to shipping
  • Create a brand that stands out with a beautiful website, quality packaging, and unforgettable brand visuals
  • Launch with a splash on a budget and without hiring an agency

Meet the instructor

The best way to succeed is to learn from pros who have done it before. That's why we've developed this curriculum with Ameann Dejohn, the founder of Ameann Beauty. Ameann has helped dozens of beauty brands launch successfully over 10+ years in the industry.

She has worked with award-winning brands including Blinc, Algenist, Sonage, Aethern, and Baxter of California. Her clients have been featured in The New York Times, Vogue, Elle, Marie Claire, Glamour, Refinery29, People, Into the Gloss, Harper's Bazaar and many more. They have also sold in stores like Sephora, Ulta, QVC and other major retailers worldwide.

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Check out our other courses

Makelane is the first online school for women starting businesses. We're here to make it easy to succeed by providing expert step-by-step blueprints on every topic. Here are some of our upcoming courses.
"I'm so glad I found Beauty School. It gave me the EXACT steps that clarified what I needed to focus on and saved me so much time and money. I HIGHLY recommend it!"
Ginny Weasley, Founder of Prefect Beauty
“Timber is an outstanding place to work. They care about their employees and show it.”
Lisa Cho, Software Engineer
“Every team member truly has an impact on the development of the company.”
Anabelle Porter, Customer Support
“Since joining, I’ve had the opportunity to work on projects that I only dreamed of before.”
Ben Clinton, Interface Designer

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