Got a dream to start your own beauty brand but feeling stuck on where to start?

Starting a business in the beauty industry isn't easy. You need to know how to do everything from setting up an ecommerce store to developing a product that stands out, from incorporation to paying your sales tax... and all of this without breaking the bank.

It can be overwhelming.
We get it.

That's why we created the most complete & up-to-date online course out there to help you turn your idea into a successful business based on what's working today.

Our step-by-step course is taught by Ameann Beauty, one of the leading beauty consultancies in the industry, so you can follow the exact framework she used to get her clients from zero to six- and seven-figure businesses that have been featured in Vogue, Elle, Marie Claire, Refinery29 and sold in Sephora, Ulta, and more.

What's in the course?

Who is this for?

Our framework has helped brands get into these retailers

And into these media outlets

What else you'll receive

Lifetime access to updated content

Enjoy the flexibility of taking the course at your own pace and reviewing the material as we update for relevance.

Exclusive mentorship

No one succeeds without help. With the premium course you'll get live office hours with industry leaders.

100% money back guarantee

We're dedicated to helping you succeed. If for any reason you are not satisfied we will fully refund you.

The step-by-step framework

Our curriculum is based on industry best practices, 10+ years of real client success stories, and is delivered through video lessons and workbooks that are easy to follow.
1
Finding your idea
Starting any business is a risk. It's important to validate your idea and understand your competition first. We'll teach you exactly how to identify the opportunity and position your brand for success.
2
Developing your products
Developing a product involves working with labs, finding the right manufacturers, negotiation, safety testing, and navigating regulations. We show you exactly what to expect and how to navigate the process so you feel confident and avoid common mistakes.
3
Crafting a winning brand
You can have an amazing product but it's hard to stand out if you don't have a brand that inspires loyalty. We'll show you how to create a strong brand identity on any budget, get great product photography, and craft quality packaging for a memorable experience.
4
Determining pricing & distribution
Whether you succeed or fail as a business comes down to financials. In this lesson we cover how to set pricing, understanding profit margins, and determining your distribution strategy so you can grow a profitable business.
5
Setting up the website
Your website can make the difference between growing sales or a struggling business. We'll help you pick the right platform, set up your website technically (even if you've never done it before), and craft every page using best practices to maximize your sales.
6
Shipping & fulfillment 101
The right shipping and fulfillment strategy will save you money, increase customer loyalty, and shave hours off your workload. In this lesson we cover the basics of shipping and fulfillment, how to get started, and how to develop a strategy that boosts profits.
7
Setting up legal & financials
As an entrepreneur you need to apply for the right business licenses, incorporate your business, deal with trademarks, pay sales tax for the right states, set up your bookkeeping and a lot more. In this lesson we cover all the legal and tax stuff so you know exactly what to do and how to stay on top of your business requirements.
8
Planning a successful launch
Making strong and steady sales once you launch can be tricky. We show you exactly how to grow a loyal social media following before you even launch, how to DIY your way to great PR without hiring an expensive agency, and how to set it all up so you can turn all your hard work into your first sales.

100% money back guarantee

We're serious about your success. If for any reason you're not satisfied with your investment in this course, send us an email within 90 days at hello@makelane.com and we will give you a full refund. Invest in yourself, risk-free.

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Pricing

À la carte
$
497
(Access to course only)
  • 5+ hours of premium step-by-step video lessons
  • Full workbook, checklists, and resource PDFs
  • 100% money back guarantee
Buy now
Best value
Premium
$
997
(Includes access to community & live office hours)
  • Everything included in the course
  • Access to live office hours with mentors
  • Access to exclusive community
Buy now